Helping entrepreneurs and businesses streamline operations, manage communications, and grow through strategic email marketing. 10+ years of professional experience across sales, operations, and digital marketing.
I'm a multi-disciplinary professional with over a decade of experience spanning content moderation, operations management, sales, data reporting, and email marketing. Based in Denpasar, Bali, I currently support international clients as a virtual assistant and email marketing specialist.
My background bridges corporate operations — Telkomsel, PT. HM Sampoerna, PT. Epson Indonesia — with freelance and remote work, giving me a practical understanding of how distributed teams communicate, prioritize, and deliver results across time zones.
I'm fluent in async workflows, comfortable with ambiguity, and have built the kind of discipline that comes from managing daily and monthly reporting pipelines for some of Indonesia's largest companies. Precision, adaptability, and a genuine work ethic are what move the needle in everything I do.
From strategic email campaigns to seamless calendar management — I handle the operations so you can focus on growing your business.
End-to-end email marketing strategy — from campaign creation to performance analysis using MailerLite and industry best practices.
Transform your inbox from chaotic to organized. I implement smart filtering systems and handle professional correspondence on your behalf.
Never miss a meeting again. I manage complex multi-day schedules using Google Calendar with event blocking, reminders, and coordination.
Data-driven insights to inform your business decisions. From competitor analysis to audience segmentation and industry trend identification.
Every project below is a real deliverable — built for actual clients, with documented outcomes and professional execution across email marketing, inbox management, calendar management, and market research.
Performed a preliminary email marketing audit for A Plus Pilates Bali — evaluated their current email presence, subscription process, and audience growth strategy. Identified that the brand lacked a visible opt-in form despite having a business email, and provided step-by-step improvement recommendations.
Created and configured an email sign-up form in MailerLite for A Plus Pilates Bali, connected to a designated subscriber group. Designed a list growth strategy tailored to the brand's target audience to encourage quality lead generation and long-term list growth.
Built and scheduled a complete email campaign for A Plus Pilates Bali using MailerLite's drag-and-drop builder. Applied professional copywriting structure to communicate the brand's value and optimized every element for maximum deliverability and engagement.
Conducted a full performance analysis of a targeted email campaign. Reviewed key metrics — 19% open rate and 26% CTOR — and identified that the content itself was strong but the subject line failed to attract enough opens. Delivered data-informed recommendations.
Restructured a cluttered Gmail inbox with 103 unread emails into a clean, labeled, and easy-to-navigate system. Created custom label architecture (SGB VA Task & Material, SGB VA General Emails, Upwork) and applied smart categorization rules.
Set up Gmail filter rules to automatically sort incoming emails by sender, subject, and priority — eliminating manual sorting effort. Applied filters retroactively to 23 existing conversations for immediate impact.
Drafted a professional email response on behalf of a client (SG House property management) to a tenant inquiring about studio contract renewal and alternative housing options — maintaining the client's tone and presenting clear, structured information.
Organized a complex multi-day schedule in Google Calendar with event blocking, reminders, color-coded categories, and meeting coordination. Managed recurring tasks, strategy sessions, weekly meetings, and special events across multiple stakeholders — all structured and conflict-free.
Conducted comprehensive market research for A Plus Pilates Bali — analyzed market size (15.1K followers), popular trends, typical customer profiles (women 20–40, Denpasar residents), customer expectations, and key business challenges to inform strategic decisions.
Mapped and analyzed key competitors for A Plus Pilates Bali — including @alurpilates and @kenwi.studio. Assessed branding, pricing, messaging, social media presence, strengths and weaknesses to identify strategic positioning opportunities for the client.
A decade of diverse professional experience has built a versatile, high-impact skill set ready for any challenge.
Industry-standard tools I use to deliver professional, efficient results for every client.
Whether you need an email marketing specialist, a reliable virtual assistant, or someone to manage your inbox and calendar — I'm here to help. Let's talk about how I can free up your time and grow your business.